I keep coming back to the same question in these newsletters, and it is getting harder to ignore: when a patient asks ChatGPT, Gemini or Google’s AI for a dentist in their area, is your practice one of the names that comes up?
Here is the uncomfortable part. You cannot tell from the outside. Your website can look polished to a patient, load quickly, and still be close to invisible to an AI assistant, because the two are reading completely different things. A patient sees your photos and your friendly copy. An AI reads the structured signals underneath, and if those are thin or inconsistent, it simply moves on to the next practice.
That is the blind spot. And every week it goes unchecked is a week you are guessing.
“But my site looks great, and I already rank on Google”
This is the concern I hear most, and it is fair. The trouble is that looking good and ranking on Google do not guarantee an AI can understand you. AI does not reward polish. It rewards clarity: can it work out, quickly and without doubt, what you treat, where you are, and whether you are the right answer to a very specific question like “which dentist in Parramatta takes emergency walk-ins on a Saturday?” Plenty of practices that rank perfectly well on Google go quiet the moment the question moves to AI, and they have no idea it is happening.
So how do you actually know where you stand?
Until recently, you could not, not without a lot of technical digging. That is exactly why we built something to take the guesswork out of it: a free AI Visibility Audit, made specifically for dental practices.
What the audit checks
We score your practice out of 30 across the six signals AI leans on most:
- Structured data and schema, the behind-the-scenes labelling that tells AI what you treat and where
- Content depth and coverage, whether your site answers the questions patients actually ask
- Entity clarity and expertise, how clearly your dentists, qualifications and services show up
- Local relevance, your suburb signals and consistent details across the web
- Google profile and reviews, which AI leans on heavily for local suggestions
- Technical health, so search engines and AI can read your site without obstacles
What you get back
A short, plain-language report with your score out of 30, a visibility band showing where your website sits, and three clear recommendations. At least one is usually something your team can action without us.
No jargon, no 40-page report you will never open. Just a straight answer to the question you cannot check yourself.
It is genuinely free, with no obligation. We offer it because it is the clearest way to show a practice exactly where it stands, and some practices then choose to work with us on the gaps.
If you have been wondering whether AI can find your practice, this is the way to stop wondering.
Request Your Free AI Visibility Audit
Just your practice name, suburb and website to get started. We take it from there, and one of our team can walk you through the report if you would like.
