Jason Schulz
– Founder & Director of Zen Dental Marketing
SEO & Digital Growth Strategist | Dental Marketing Specialist | Brisbane, Australia
Jason Schulz is a Co-Founder and Director of Zen Dental Marketing. With approximately 15 years of experience in digital marketing, Jason helps dental practices improve their online visibility, attract relevant patient enquiries and build sustainable growth through search.
His approach combines practical SEO knowledge, commercial insight and an understanding of how people find and choose local healthcare providers. As a director of Zen Dental Marketing, Jason leads the agency’s marketing strategies and works closely with its team to connect search performance with meaningful business outcomes.
From Business and Finance to Digital Marketing
Jason’s professional background began with a foundation in business, accounting and finance.
After completing his secondary education at Brisbane Grammar School in 2005, he graduated from The University of Queensland in 2009 with a Bachelor of Commerce, majoring in Accounting and Finance. He subsequently completed the CPA Program through CPA Australia in 2013.
His interest in digital marketing developed alongside a growing fascination with how businesses attract customers through online search. Around 2011–2012, reading The Art of SEO sparked a deeper interest in search engine optimisation.
Jason continued developing his skills through practical experience, independent study and industry conferences, including SEO Sydney and Chiang Mai SEO. Earlier in his career, he also completed training and certifications in Google Analytics, Google Ads and YouTube Ads.
This combination of business education and hands-on marketing experience continues to influence how Jason approaches digital growth, with an emphasis on measurable performance rather than search rankings alone.
Building Zen Dental Marketing
Before establishing Zen Dental Marketing, Jason and his brother Toby Schulz built 5Tales, a digital marketing agency that initially worked with tourism businesses before expanding into marketing for local service providers. Their experience highlighted the importance of connecting businesses with people who were actively searching for their services.
In 2018, Jason was introduced to the dental industry through Merv Saultry and his work with the Independent Dentist Network. This connection provided an opportunity to better understand the challenges dental practice owners faced in attracting patients through digital channels. Jason and Toby recognised that their experience in local search marketing could be applied specifically to dental practices.
Following further research and discussions with dental industry professionals, the brothers founded Zen Dental Marketing in 2020. The agency was established to help dentists build stronger visibility in Google Search through a focused, consistent and commercially informed approach to digital marketing.
Today, Zen Dental Marketing works exclusively with dental practices, providing services that include SEO, Google Maps optimisation, Google Ads, website design and digital marketing strategy.
Jason's Expertise in SEO and Dental Practice Growth
Jason specialises in search engine optimisation, local SEO and digital growth strategy, with a particular focus on dental practices and other local service businesses. His work centres on understanding how potential patients search for dental services and how practices can improve their visibility at the point when people are considering treatment or choosing a provider.
Rather than viewing SEO as an isolated marketing activity, Jason considers how search visibility contributes to website traffic, patient enquiries and long-term practice growth.
His core areas of expertise include:
Dental marketing strategy
Applying experience in local service marketing to the needs of dental practices.
SEO strategy
Developing search strategies that help dental practices improve visibility for relevant services and locations.
Local search marketing
Understanding how Google Search and Google Maps influence the discovery of local dental providers.
At Zen Dental Marketing, Jason leads strategic planning while working alongside a team of SEO specialists, account managers and designers.
A Practical Approach to Digital Marketing
Jason believes that effective digital marketing should contribute to measurable business outcomes. For dental practice owners, increased website traffic or improved keyword rankings can be encouraging. However, those results become more valuable when they contribute to relevant patient enquiries and practice growth.
This commercial perspective shapes Jason’s approach to SEO and marketing strategy. His background in accounting and finance also informs how he evaluates marketing performance, helping connect digital activity with wider business objectives.
At Zen Dental Marketing, this means focusing on relevant search opportunities, consistent implementation and clear communication about campaign performance. Jason’s involvement in strategic planning helps keep the agency’s work aligned with the needs of the Australian dental practices it serves.
Beyond the Office
Outside digital marketing, Jason enjoys spending time with his family in Brisbane, Queensland. He is married with two sons and a labradoodle. Family life often involves bike rides, scooter adventures and playing soccer with his children, although he admits the sport does not come as naturally to him as basketball, which featured prominently in his family growing up. Jason has also trained in Brazilian jiu-jitsu since 2019 and enjoys watching and playing sport.
And one unusual fact about Jason? He has eaten essentially the same lunch for the past 15 years.
Connect With Jason and Zen Dental Marketing
For dental practice owners looking to strengthen their online presence, Jason brings together business knowledge, extensive SEO experience and a dedicated focus on dental marketing. Through Zen Dental Marketing, he works with a specialist team to develop digital strategies centred on search visibility, patient enquiries and sustainable practice growth.
Discover how Zen Dental Marketing can help your practice attract more relevant enquiries through Google Search and digital marketing.