We Turn Visibility Into Growth
Simple pricing. No lock in contracts. Outcome language that tells you exactly what each tier covers and what it doesn’t, across Google, Maps and AI search.
SEO And Google Ads Packages
Every tier includes the AI search foundations: structured data, semantic content and
technical signals, built into your SEO campaign rather than sold separately.
Tier 1
Pulse
Establish search visibility for your key services in your local area: stronger Google rankings and consistent Google Ads impressions and clicks, so your practice appears when your treatments are searched nearby.
Best for: practices establishing their digital foundation and looking to build visibility for their practice in Google.
Scope: SEO and Google Ads across a defined set of services and suburbs, with streamlined email based communication with your dedicated Marketing Account Manager. Not day to day overall marketing management.
$1,190 + GST per month
SEO
- No set up fee
- Up to 3 services, up to 5 target suburbs
- Analytics and tracking set up
- AI optimised SEO framework: structured data, schema and semantic content for AI search visibility
- Marketing Account Manager
- Annual comprehensive competitor and SEO audit
- Keyword research and mapping
- On page optimisation
- Technical optimisation
- Monthly reporting dashboard
- Annual local citations (link building)
- SEO location pages
- WordPress design support (1 hour)
Google Ads
- $150 + GST set up fee
- 1 service focus
- Campaign optimisations
- Monthly reporting dashboard
- 7km target radius (max 1 suburb)
- Ad copy creation and ad extensions
- Budget pacing
- Keyword research
- Basic landing page optimisations
- Conversion tracking and analytical set up
- Negative keyword management
Recommended $600 monthly ad spend paid directly to Google.
Tier 2
Rhythm
Extend your search visibility across multiple services and suburbs: broader keyword rankings, higher impressions, and a stronger presence on AI platforms and Google Maps, so your practice appears across more of the searches happening in your area.
Best for: established practices ready to build visibility across several services and compete more actively in their local area.
Scope: SEO, Google Ads and Google Business Profile optimisation, with a quarterly meeting with your Marketing Account Manager. Covers your search presence. This is not full service marketing.
SEO
- No set up fee
- Up to 5 services, up to 10 target suburbs
- Analytics and tracking set up
- AI optimised SEO framework: structured data, schema and semantic content for AI search visibility
- Marketing Account Manager
- Bi annual comprehensive competitor and SEO audit
- Keyword research and mapping
- On page optimisation
- Technical optimisation
- Monthly reporting dashboard
- Quarterly local citations (link building)
- SEO location pages
- WordPress design support (1.5 hours)
- Google Business Profile optimisations
Google Ads
- $250 + GST set up fee
- 2 to 3 service focuses
- Campaign optimisations
- Monthly reporting dashboard
- 10km target radius (max 2 suburbs)
- Ad copy creation and ad extensions
- Budget pacing
- Keyword research
- Landing page optimisations
- Conversion tracking and analytical set up
- Negative keyword management
Recommended $800 to $900 monthly ad spend paid directly to Google.
Tier 3
Surge
Build maximum search visibility across every major search surface: Google rankings, Google Ads, Google Maps, and AI platforms including ChatGPT and Claude, spanning your full service range.
Best for: multi service practices that want our most comprehensive campaign and monthly touchpoints.
Scope: our most extensive SEO, Google Ads and GBP campaign, continuously optimised as search and AI platforms evolve, focused on your search presence. Includes a monthly meeting with your Marketing Account Manager. This is not full service marketing.
SEO
- No set up fee
- Up to 10 services, up to 10 target suburbs
- Analytics and tracking set up
- AI optimised SEO framework: structured data, schema and semantic content for AI search visibility
- Marketing Account Manager
- Quarterly comprehensive competitor and SEO audit
- Keyword research and mapping
- On page optimisation
- Technical optimisation
- Monthly reporting dashboard
- Local citations and management (link building)
- Press releases
- Google Business Profile optimisations
- Google Business Profile monthly posts
- Customised content strategy and SEO location pages
- WordPress design support (2.5 hours)
Google Ads
- $350 + GST set up fee
- 4 to 5 service focuses
- Campaign optimisations
- Monthly reporting dashboard
- 15km target radius (max 3 suburbs)
- Budget pacing
- Ad copy creation and ad extensions
- Keyword research
- Customised landing page
- Conversion tracking and analytical set up
- Negative keyword management
Recommended $1,500 to $2,000 monthly ad spend paid directly to Google.
SEO Only
Build compounding organic visibility, in Google results, Google Maps and AI search answers, so patients find you without ongoing ad spend.
Best for: practices playing the long game on organic growth, or laying the groundwork before adding paid channels.
Scope: SEO and GBP optimisation only. Results build progressively as organic authority grows. Includes streamlined email based communication with your dedicated Marketing Account Manager. Not day to day overall marketing management.
$1,190 + GST per month
- No set up fee
- Up to 5 services, up to 10 target suburbs
- Analytics and tracking set up
- AI optimised SEO framework: structured data, schema and semantic content for AI search visibility
- Marketing Account Manager
- Annual comprehensive competitor and SEO audit
- Keyword research and mapping, on page and technical optimisation
- SEO monthly report set up and optimisation
- Bi annual local citations (link building)
- Press releases and Google Business Profile optimisations
- Customised content strategy and SEO location pages
- 1 hour WordPress design support
✓ Discount available for Dental Innovations members.
Social Media Management Packages
Tier 1
Presence
Look active and credible when potential patients check you out, because after finding you on Google, most will look at your socials before booking.
Best for: practices whose profiles are inactive or outdated and need a professional baseline presence.
Scope: a consistent monthly posting foundation on Facebook and Instagram.
$350 + GST per month
- $200 + GST set up fee: refreshed account visuals, optimised profiles, strategic content calendar, one-on-one consultation and a custom-built social media plan
- 1 social media post per month, plus 1 static story version
- Posting to Facebook and Instagram
- Captions written by our team
- Custom-designed static visuals or graphics
- Content scheduled in Meta Business Suite
- Comment management
- Dedicated Marketing Account Manager
Minimum 3-month engagement. Raw imagery provided by you, with optional stock imagery sourcing. This plan does not include ongoing meetings or performance reports.
Tier 2
Consistent
Maintain a regularly updated, professional social presence that reassures researching patients and supports the conversion of enquiries your SEO and Ads generate.
Best for: practices already investing in search visibility who want their social presence to match.
Scope: more frequent posting and richer content formats. Strengthens trust and conversion; it doesn’t replace search as your lead source.
$600 + GST per month
- $200 + GST set up fee: refreshed account visuals, optimised profiles, strategic content calendar, one-on-one consultation and a custom-built social media plan
- 3 social media posts per month, plus 3 static story versions
- Posting to Facebook and Instagram
- Captions written by our team
- Custom-designed static visuals or graphics
- Content scheduled in Meta Business Suite
- Comment and inbox management
- Boosted posts management
- Dedicated Marketing Account Manager
Minimum 3-month engagement. Raw imagery provided by you, with optional stock imagery sourcing. Boosted posts require a minimum $70 per month ad spend paid directly to Meta; audience targeting is managed by ZDM. This plan does not include ongoing meetings or performance reports.
Tier 3
Social Pro
Present the strongest validation layer in your market: an active, engaging social presence that converts researching patients and reinforces your practice’s reputation.
Best for: practices in competitive areas where patients compare multiple providers before booking.
Scope: our most comprehensive social package, including engagement management. Amplifies and validates, while search remains the channel that drives enquiries.
$950 + GST per month
- $200 + GST set up fee: refreshed account visuals, optimised profiles, strategic content calendar, one-on-one consultation and a custom-built social media plan
- 5 to 6 social media posts per month, plus 4 static story versions
- Posting to Facebook and Instagram
- Captions written by our team
- Custom-designed static visuals or graphics
- Content scheduled in Meta Business Suite
- Comment and inbox management
- Boosted posts and engagement growth
- Monthly reporting
- Quarterly meeting to review performance and plan future posting topics and themes
- Dedicated Marketing Account Manager
Minimum 3-month engagement. Raw imagery provided by you, with optional stock imagery sourcing. Boosted posts require a minimum $200 per month ad spend paid directly to Meta; audience targeting and account growth are managed by ZDM.
✓ Discount available for Dental Innovations members.
Web Development and Design
Tier 1
Launch
Get a professional, custom designed website that presents your practice properly on every device, built on the content you already have.
Best for: practices whose existing content is solid but whose website no longer reflects the quality of the practice.
Scope: custom design using your existing website content, 5 to 15 pages. Content rewriting is not included at this tier.
$2,500 + GST for Rhythm and Surge clients. Build timeline: 13 weeks.
- Custom website design
- Utilises your existing website content
- 5 to 15 website pages
- Basic website SEO optimisations
- Responsive design across desktop, mobile and tablet
- Dedicated Marketing Account Manager
Tier 2
Elevate
Launch a complete new website with professionally written content, designed to engage patients and support the visibility your campaign builds.
Best for: practices ready for a full rebuild, where both the design and the words need to work harder.
Scope: custom design plus custom written content, 15 to 25 pages, with basic SEO optimisations built in.
$5,500+ GST
- Custom website design
- Custom written website content
- 15 to 25 website pages
- Basic website SEO optimisations
- Responsive design across desktop, mobile and tablet
- Dedicated Marketing Account Manager
✓ Discount available for Dental Innovations members. · Need a website sooner?
Our 7 Day Website Build gets a professional site live from $99 + GST per month.
Social Media Management Packages
Websites we build and manage
Premium WordPress Hosting
Keep your website fast, secure and online around the clock, so the visibility your campaign builds always lands on a working site.
Best for: practices that want their website looked after by the same team running their marketing, without managing hosting themselves.
Scope: hosting, updates, backups and content changes on your existing site. This does not include custom website design changes or email hosting.
$490 + GST per annum
- No set up fee
- Premium hosting server (Kinsta)
- Guaranteed website uptime (99.99%)
- Daily website backups
- Malware protection
- Monthly theme and plugin updates
- Faster website speed and loading time
- Unlimited text and image changes with no structural changes
- Dedicated account manager
Not included: Custom website design changes and email hosting.
Why Hosting Sits Alongside Your Campaign
A slow or broken website undoes the work your SEO and Ads are doing. Hosting with us keeps site health, speed and security under the same roof as your campaign, with one account manager across both.
Practices on the 7 Day Website Build are hosted on this plan, and it pairs with every SEO and Google Ads tier above.
Frequently Asked Questions
Google Ads
What is Google Ads, and how does it work?
Google Ads is an online advertising platform where businesses pay to display ads on Google’s search engine results pages (SERPs) and other sites within the Google Display Network. You bid on keywords, and when people search for those keywords, your ads appear, potentially driving traffic and conversions.
How do you choose the right keywords for my ads?
We perform detailed keyword research using tools like Google Keyword Planner, combined with insights about your target audience, to find high-intent, cost-effective keywords that match your services.
How quickly will I see results with Google Ads?
Google Ads can start driving traffic to your website almost immediately after your campaign goes live. However, initial performance is often part of a learning phase, where Google’s algorithm gathers data to optimise ad delivery. This phase typically takes 2 to 4 weeks, during which performance may fluctuate.
For more meaningful results—such as improved conversion rates and a lower cost per conversion—a longer commitment is essential. Most businesses begin to see stronger and more stable performance within 3 to 6 months, as campaigns are refined through ongoing testing, bid adjustments, and audience targeting.
For optimal performance, we recommend viewing Google Ads as a long-term investment. Campaigns that run for 12+ months tend to benefit from a larger volume of historical data, which allows for smarter targeting and more efficient budget allocation. This results in better ad placements, higher quality leads, and a more sustainable return on ad spend (ROAS).
Can I do SEO and Google Ads together?
Absolutely. In fact, combining SEO and Google Ads often leads to the best results. SEO builds long-term visibility while Google Ads delivers immediate traffic and data that can inform your SEO strategy.
Search Engine Optimisation
What is SEO, and why is it important?
Search Engine Optimisation (SEO) is the practice of optimising your website to improve its visibility in organic (non-paid) search results. Good SEO increases traffic, trust, and long-term growth by making your site more discoverable on search engines like Google.
How long does it take to see results from SEO?
Unlike Google Ads, SEO is a long-term investment. Most clients start seeing measurable improvements within 3–6 months, with stronger, sustained growth over 6–12 months. We recommend you read our resources under ‘Campaign Resources’.
Do you guarantee page-one rankings?
We don’t guarantee specific rankings—no one can, because Google’s algorithm is dynamic and ever-changing. However, we focus on sustainable strategies that improve visibility, traffic, and engagement over time.
General Questions
Do you provide monthly reports?
Yes. We provide detailed monthly reports including performance metrics, actionable insights, and next steps. You will receive your first monthly report in your inbox on the 10th of every month after your campaign has been live for 30 days.
Is there a contract?
We offer no-lock-in-contracts but recommend a minimum of 3–6 months for Google Ads and 12-18 months for SEO to see a meaningful impact.
Who will be managing my account?
At the start of your campaign, you’ll be assigned a dedicated Marketing Account Manager who will serve as your main point of contact and collaborate closely with the entire Zen Dental Marketing team. The level of communication you receive will align with the package you’ve selected.
Get Started
Not Sure Which Tier Fits?
Book a free strategy call and we will show you exactly where your practice is visible today, and where it isn’t, before you commit to anything.