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Revamping Your Dental Practice With A Wix Website Redesign

Bart Barandon seo manager

In this age of digital connectivity, your dental practice’s online image is just as critical as the services you provide. Redesigning your website on a platform like Wix isn’t just about a fresh look, it’s about creating a seamless, user-friendly experience that reflects the quality of your practice.

Whether your current site is outdated, slow, or not mobile-responsive, it’s time to consider how a redesign can breathe new life into your online presence and patient engagement.

Your website is often the first point of contact for potential patients, and making sure it effectively communicates what your dental practice is all about is crucial.

Using Wix’s versatile features can help you convey a sense of professionalism and trustworthiness. A redesign is also an opportunity to reassess the content on your site, ensuring it aligns with your practice’s goals and patient needs.

Moreover, a modern website with great functionality can increase the likelihood of converting visitors into booked appointments while optimising user experience.

Key Takeaways

  • Upgrading your dental practice’s website can enhance user experience and reflect your practice’s professionalism.
  • Leveraging Wix’s capabilities can lead to a stronger and more compelling online presence for your practice.
  • A thoughtfully designed website optimises patient conversion and streamlines content management.

Assessing The Current Website

Before you kick off your dental practice’s website overhaul, it’s crucial to take a good, hard look at the current state of things. You’ll need to scrutinise both the content and the user experience to decide what stays, what goes, and what needs a major brush-up.

Evaluating Existing Content

What have you got on your plate? Start with pinpointing what’s on your website content-wise. Check if the information about your dental services is both accurate and up-to-date. Are there any blog posts or articles about oral health? Are they still relevant and reflective of the latest in dental health know-how?

  • Informative Content – Ensure your content gives your patients valuable insights into maintaining their dental health.
  • Service Descriptions – Each service you offer should have a clear, concise description.
  • Reliability – Check for outdated articles or statistics and ensure that all health advice is backed by recent research.

Make a list or a table to keep track of what content you’ve got. Take a look at the table below as an example.

Content Type

Details

Status

About Us

Background info on the practice and staff.

To Update

Service Descriptions

Overviews of treatments offered.

Good as-is

Health Articles

Educational content on oral health and preventive care.

Needs Review

Testimonials

Patient experiences and outcomes.

Current

Contact Information

Phone numbers, email, business hours.

To Update

Auditing User Experience

Now, turn your gaze towards the ease of navigating your site and its layout. Your site needs to welcome and guide patients with intuitive navigation. Remember, if they can’t find what they’re looking for, they might not stick around.

  • Navigation – Are the menus and search functions easily understandable? Can your patients find information about services, booking an appointment, or contacting you without frustration?

  • Responsive Design – Is your site comfy and functional across all devices – mobiles, tablets, and desktops?

  • Speed – How quickly does your site load? A slow website can turn people off quicker than you think.

  • Visual Hierarchy – Key information should be prominent. Nobody wants to hunt for essential details like your clinic’s location or opening hours.

  • Health Information Accessibility – Assess how straightforward it is for a user to locate advice on oral health care or the specifics of dental treatments provided.

Take note of any pain points in a simple chart.

User Experience Aspect

Observations

Action Needed

Navigation

Menus are not intuitive.

Redesign menus

Responsiveness

Poor on mobile devices.

Improve design

Loading Time

Slower than competitors.

Optimise images

Visual Hierarchy

Contact details are hard to find.

Reorganise layout

Information Accessibility

Health tips are buried in menus.

Resurface content

Design Essentials For A Modern Dental Website

A stellar modern dental website is a blend of clean design, responsive layout, and patient-centric navigation. That’s what’ll set your practice apart.

Crafting a Welcoming Homepage

Your homepage is the virtual front door to your dental practice. It’s crucial to make a positive first impression. Use a clean, inviting design with high-quality images of your clinic and staff. Be sure to feature a clear value proposition that summarises what makes your practice the go-to for dental services. Think of your homepage as an introduction—it should be friendly and reassure visitors they’ll receive great care.

Must-haves for your homepage

  • High-resolution images – Show your team and clinic.
  • Strong headline – Summarise your unique selling points.
  • Responsive design – Ensure it works seamlessly on mobiles, tablets, and desktops.

Implementing User-Friendly Navigation

Your website’s navigation should be intuitive and straightforward. It’s the map that guides visitors through your site and to the information they’re seeking. Your main menu should include links to your services, an About Us page, and contact details. Use a simple, organised layout that visitors can follow with ease.

Key navigation elements

  • Responsive menu – Adapts to different devices.
  • Logical structure – Group related pages together.
  • Easy-to-read fonts – Choose fonts that are simple and accessible.

Integration of responsive design is not just about looking good on multiple devices. It’s about providing a seamless experience that adjusts to your patients’ browsing habits.

Building A Strong Online Presence

Redesigning your dental practice’s website with Wix is a massive step towards establishing a strong online presence. To truly leverage the power of the internet, you need a deliberate strategy that encompasses active social media engagement and sharp local SEO practices.

Leveraging Social Media

Social media isn’t just for catching up with mates. It’s a crucial tool for your dental practice. By regularly posting engaging content on platforms like Facebook and Instagram, you can connect with your patients and showcase your services.

  • Consistency is important – Stick to a regular posting schedule.
  • Be engaging – Use high-quality images, and informative captions, and interact with your followers through comments and messages.

Consider using live videos to give a behind-the-scenes look at your practice or to host Q&A sessions.

Maximising Local SEO

To get your dental practice noticed in local searches, you’ve got to optimise for local SEO. This isn’t your typical online marketing. It’s about making sure your neighbours can find you quickly and easily when they’re in need of a dentist.

  • Google Business Profile (GBP) – Claim and update your listing. Include accurate details like your address, phone number, and opening hours.
  • Keyword Research – Focus on keywords that prospective patients in your area are likely to use.

A robust local SEO strategy also involves collecting positive reviews and ensuring your practice appears on local directories. It’s these tweaks to your online presence that can edge you above the competition on Google and other search engines.

Integrating Wix Features For Dentists

Wix offers a suite of tools perfectly suited for dentists looking to upgrade their online presence. From convenient online bookings to showcasing your clinic, you’ll find everything to make your website as welcoming as your practice.

Using Wix Bookings

a screenshot of Wix Bookings interface

Wix Bookings is a game-changer for your dental practice. Set up appointment slots tailored to the typical length and type of dental appointments you offer. 

Patients can book their check-ups, cleanings, or any other dental service directly through your site. They’ll receive automatic email confirmations and reminders, which helps reduce no-shows. Make sure your booking system is front and centre on your home page, so it’s the first thing patients see.

  • Create services – List all the dental services you provide.
  • Set availability – Determine your open hours for appointments.
  • Customise reminders – Ensure your patients get timely reminders.

Adding Professional Dental Clinic Galleries

A picture is worth a thousand words, especially when it comes to showcasing your state-of-the-art dental clinic and friendly staff. Use Wix’s Pro Gallery to add a touch of professionalism to your website. The gallery is mobile-responsive and looks great on any device. 

Upload high-quality images of your dental clinic, before-and-after shots of patients, and your team in action.

  • Before and After Gallery – Highlight your work quality with smile transformations.
  • Clinic Tour – Give a virtual tour of your clinic to ease patient anxiety.
  • Team Photos – Introduce your staff to build trust before patients even step into your clinic.

Incorporating Velo for Custom Functionality

a screenshot of Wix Velo interface

Velo by Wix is a robust development platform that lets you build advanced web applications. If you’ve got specific requirements for your dental website, like a patient portal for secure communication or custom forms for patient histories, Velo can make it happen. 

You can add custom JavaScript, connect to external databases, or use Wix’s many APIs to create a site that meets your exact needs.

  • Custom Patient Forms – Collect necessary patient information securely.
  • Patient Portal – Create a login area for patients to access their treatment history.

With these Wix features integrated into your website, your dental practice will not only look sharp online but also offer a smoother, more engaging experience for your patients.

Optimising For Patient Conversion

When you’re revamping your dental practice’s Wix website, focusing on converting visitors to actual patients should be a priority. It’s crucial to present your offerings and establish trust right off the bat, all while nudging visitors towards making an appointment.

Showcasing Services and Treatments

a screenshot of a dental clinic services page

 

Your services and treatments are the core of what you offer. it’s essential that these are front and centre on your site. Create a detailed list, with each service followed by a short, clear description. For example:

  • Teeth Whitening – Brighten your smile with our advanced whitening treatments.
  • Dental Implants – Restore your full smile with long-lasting implants.

Incorporate visuals like icons or images to make this section more engaging.

Effective Calls to Action

a screenshot of a dental practice website with CTA

 

Your calls to action (CTAs) need to be direct and incentivising. Use buttons with contrasting colours and imperative language like:

  • Book Your Free Consultation Now
  • Get a Smile Makeover Today

Place these CTAs adjacent to your service lists and testimonials to streamline the conversion process. Ensure they’re visible without scrolling too much, as this can increase engagement.

Content Strategy For Dental Practices

A solid content strategy helps you connect with potential patients and strengthens your online presence. Focusing on relevant keywords and crafting engaging content is crucial.

Keyword Research for Targeted Visibility

Before creating content, you need to understand what your target market is searching for. Researching and selecting the right keywords can significantly boost your search engine rankings. 

Use tools such as Google’s Keyword Planner to find terms that are commonly searched by people looking for dental services.

  • Focus on Local Keywords – Since dental practices are local businesses, include location-based keywords such as ‘dentist in Sydney’ or ‘Melbourne dental services’.
  • Services and Conditions – Target keywords related to services you offer, like ‘teeth whitening’ or ‘orthodontics’, and common dental issues, for example, ‘toothache’ or ‘gum disease’.
  • Intent-Based Keywords – Consider the searcher’s intent and include keywords for those looking for information (‘what is a root canal?’) or specific dental services (‘experienced teeth cleaning service nearby’).

Creating Informative and Engaging Content

Once you’ve got your keywords, it’s time to create content that resonates with your audience. 

Your content should position you as a leader in the dentistry field and reflect your branding.

  • Educational Articles – Write blog posts that educate readers about dental health, treatments, and preventive care. Highlight the benefits of regular check-ups and good oral hygiene practices.
  • Before and After Galleries – Use visual content to show the results of dental work. This not only showcases your skill but also helps build trust with prospective patients.

Remember, your website’s content is a reflection of your practice. Keep it professional, informative, and aligned with your brand voice to make the best impression on potential clients.

Technical Aspects Of A Redesign

When you’re looking to give your dental practice’s website a facelift, you’ve got to nail the technical bits. It’s not just about pretty pictures and flashy fonts. It’s about building a solid framework that works smoothly across all devices.

Choosing the Right Website Builder

Your choice of website builder is crucial—it’s essentially your construction kit. For a dental practice, you need something user-friendly but powerful. 

Wix is an excellent option for its simplicity and customisable templates. 

If you prefer more control, WordPress might be up your alley. It’s a tad more complex but offers expanded functionality with plugins.

  • Wix – Start with a template and drag-and-drop your way to a professional website.
  • WordPress – More hands-on with a steeper learning curve, but robust for a customised site.

Ensuring Mobile Optimisation

Your patients are on their mobiles non-stop, so your site better look good on those small screens. Mobile optimisation is non-negotiable. 

Wix and WordPress both offer responsive design options, meaning your layout will automatically adjust to any screen size.

  • Ensure text is readable without zooming.
  • Make navigation touch-friendly with easy-to-tap buttons.
  • Test on various devices to confirm it all works seamlessly.

Remember, a mobile-friendly website isn’t just about convenience—it’s about providing all your patients with easy access to your dental services. They’ll thank you for it!

Maintaining And Updating Your Dental Practice Website

When it’s time to revamp your dental practice’s online presence, keeping your website fresh and up-to-date is critical. Your website is often the first point of contact for patients, so ensuring it reflects the latest in your practice, services, and technology is a must.

Regular Updates

Make it a habit to review your website content monthly. Update your practice hours, staff bios, services, and images regularly. You want your patients to see the most accurate information when they visit your site.

Online Appointment Scheduling

Integrating online appointment scheduling offers convenience for both you and your patients. It helps manage your bookings efficiently and reduces no-shows. Check monthly to ensure the system works smoothly and update any changes to your schedule or availability.

Technical Health Check

Perform a bimonthly technical check to identify and fix broken links, loading issues, or outdated plugins that could affect user experience.

Security Updates

Keep your website secure with the latest software updates to protect patient information, especially if you store personal details or accept payments online.

By making these practices a routine, your dental practice website will stay relevant, secure, and inviting—a true reflection of the quality of care you provide. 

To Recap

Revamping your dental practice website with Wix can transform your online presence, enhance patient engagement, and streamline your practice’s operations. By taking advantage of Wix’s user-friendly tools, you can create a modern, responsive, and visually appealing website that reflects the professionalism and care you offer.

With thoughtful content, intuitive navigation, and features like online booking, your site will not only attract new patients but also improve the experience for existing ones. 

Regular updates and a focus on SEO will ensure your website remains a powerful tool for growing your practice and standing out in a competitive market.

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Jason Schulz founder and director of Zen Dental Marketing wearing a white long-sleeve shirt for his profile picture