We Turn Traffic Into Growth
No fluff. No long-term contracts. Just proven marketing packages built for Australian dental practices.
No matter where you are on your digital journey, our wide variety of service packages makes it easy to find the perfect fit for your practice’s needs. All service tiers are exclusively designed for WordPress websites, ensuring expert-level support and seamless functionality.
Whether you’re starting from scratch or scaling up, our digital marketing packages are designed to help your practice attract more patients and grow consistently — without the hassle. Choose the level that fits your goals.
Pulse (Tier 1)
SEO
- No Set Up Fee
- Up to 3 Services
- Up to 5 Target Suburbs Around Practice
- Analytics & Tracking Set Up
- AI-Optimised SEO Framework for Emerging Search Platforms
- Structured Data & Schema for AI Search Visibility
- Semantic Content Optimisation (for AI Understanding)
- Marketing Account Manager*
- Annual Comprehensive Competitor and SEO Audit
- Keyword Research & Mapping
- On-Page Optimisation
- Technical Optimisation
- Monthly Reporting Dashboard
- Annual Local Citations (Link Building)
- SEO Location Pages
- WordPress Design Support (1 Hour)
Google Ads
- $150 + GST Set Up Fee
- 1 Service Focus**
- Campaign Optimisations
- Monthly Reporting Dashboard
- 7km Target Radius (Max 1 Suburb)
- Ad Copy Creation and Ad Extensions
- Budget Pacing
- Keyword Research
- Basic Landing Page Optimisations
- Conversion Tracking & Analytical Set Up
- Negative Keyword Management
- Ideal for dental practices building a reliable digital foundation
- Start attracting local patients with targeted Google Ads
- Steadily improve organic visibility with essential SEO
- Includes performance tracking for data-driven growth
* Your campaign will require minimal phone and email contact
**Recommended $600 monthly ad spend paid directly to Google
Rhythm (Tier 2)
SEO
- No Set Up Fee
- Up to 5 Services
- Up to 10 Target Suburbs Around Practice
- Analytics & Tracking Set Up
- AI-Optimised SEO Framework for Emerging Search Platforms
- Structured Data & Schema for AI Search Visibility
- Semantic Content Optimisation (for AI Understanding)
- Marketing Account Manager*
- Bi-Annual Comprehensive Competitor and SEO Audit
- Keyword Research & Mapping
- On-Page Optimisation
- Technical Optimisation
- Monthly Reporting Dashboard
- Quarterly Local Citations (Link Building)
- SEO Location Pages
- WordPress Design Support (1.5 Hours)
- Google Business Profile Optimisations
Google Ads
- $250 + GST Set Up Fee
- 2-3 Service Focuses**
- Campaign Optimisations
- Monthly Reporting Dashboard
- 10km Target Radius (Max 2 Suburbs)
- Ad Copy Creation and Ad Extensions
- Budget Pacing
- Keyword Research
- Landing Page Optimisations
- Conversion Tracking & Analytical Set Up
- Negative Keyword Management
- Great for dental practices aiming to grow across multiple services
- Enhance visibility and competitiveness in your local area
- Benefit from more frequent SEO audits and ad optimisations
- Includes regular strategic reviews and marketing touchpoints
* You can book your quarterly meeting
**Recommended $800 – $900 monthly ad spend paid directly to Google
Surge (Tier 3)
SEO
- No Set Up Fee
- Up to 10 Services
- Up to 10 Target Suburbs Around Practice
- Analytics & Tracking Set Up
- AI-Optimised SEO Framework for Emerging Search Platforms
- Structured Data & Schema for AI Search Visibility
- Semantic Content Optimisation (for AI Understanding)
- Marketing Account Manager*
- Quarterly Comprehensive Competitor and SEO Audit
- Keyword Research & Mapping
- On-Page Optimisation
- Technical Optimisation
- Monthly Reporting Dashboard
- Local Citations and Management (Link Building)
- Press Releases
- Google Business Profile Optimisations
- Google Business Profile Monthly Posts
- Customised Content Strategy and SEO Location Pages
- WordPress Design Support (2.5 Hours)
Google Ads
- $350 + GST Set Up Fee
- 4-5 Service Focuses**
- Campaign Optimisations
- Monthly Reporting Dashboard
- 15km Target Radius (Max 3 Suburbs)
- Budget Pacing
- Ad Copy Creation and Ad Extensions
- Keyword Research
- Customised Landing Page
- Conversion Tracking & Analytical Set Up
- Negative Keyword Management
$1,590
+ GST Per Month - Standard Client
$1,490
+ GST Per Month - DI Members
- Perfect for dental practices ready to lead in their local market
- Dominate search results across multiple services
- Leverage custom SEO content for maximum visibility
- Use advanced ad targeting to attract high-value patients
- Refine campaigns with ongoing strategy and optimisation
* You can book your monthly meeting
**Recommended $1,500 – $2,000 monthly ad spend paid directly to Google
Prefer to focus on long-term organic growth? This SEO-only campaign gives your practice the visibility and traction it needs — minus the ad spend.
SEO
- No Set Up Fee
- Up to 5 Services
- Up to 10 Target Suburbs Around Practice
- Analytics & Tracking Set Up
- AI-Optimised SEO Framework for Emerging Search Platforms
- Structured Data & Schema for AI Search Visibility
- Semantic Content Optimisation (for AI Understanding)
- Marketing Account Manager*
- Annual Comprehensive Competitor and SEO Audit
- Keyword Research & Mapping
- On-Page Optimisation
- Technical Optimisation
- SEO Monthly Report
- Set Up & Optimisation
- Bi-Annual Local Citations (Link Building)
- Press Releases
- Google Business Profile Optimisations
- Customised Content Strategy and SEO Location Pages
- WordPress Design Support (1Hour)
- Designed for dental practices looking to build a solid online presence
- A great fit for clinics aiming to improve local search visibility
- Suited to practices laying the groundwork for long-term organic growth through SEO
* Your campaign will require minimal phone and email contact
Our tiered web development services are well-suited to support your practice at every stage of growth.
With the Launch (Tier 1) package, you’ll receive a custom-designed website built using your existing content, featuring 5 to 15 pages that are fully responsive across desktop, mobile, and tablet.
For practices ready to expand, our Elevate (Tier 2) package offers a more comprehensive solution. It includes custom website design, professionally written content, and 15 to 25 responsive pages built to engage and convert. You’ll also benefit from basic SEO enhancements and the dedicated support of a Marketing Account Manager.
Launch - Tier 1
- Dedicated Marketing Account Manager
- Custom Website Design
- Utilise Existing Website Content
- 5-15 Website Pages
- Basic Website SEO Optimisations
- Responsive Design (Desktop, Mobile and Tablet)
Timeline: 13 Weeks
$3,500
+ GST - Standard Clients
$2,500
+ GST - Rhythm and Surge Clients
$3,000
+ GST - DI Members
Elevate - Tier 2
- Dedicated Marketing Account Manager
- Custom Website Design
- Custom Written Website Content
- 15-25 Website Pages
- Basic Website SEO Optimisations
- Responsive Design (Desktop, Mobile and Tablet)
Timeline: 15 Weeks
$5,500
+ GST - Standard Clients
$4,000
+ GST - Rhythm and Surge Clients
$5,000
+ GST - DI Members
Client Reviews
The team at Zen Dental Marketing have always delivered on service and outcomes. Their can-do attitude and proactive style means that they are able to be agile to changing market conditions. They certainly helped us work towards our branding and web-presence goals. We have enjoyed our partnership with Zen Dental Marketing and we look forward to continuing to work with them into the future.
Teyanna and their team have been excellent at helping us with our online presence. They know exactly what to do and provide continuous guidance on next steps to improve our clinic. Thank you!
Why Dentists Trust Our Services
Curious about how we actually drive growth? These resources pull back the curtain on our SEO and Google Ads strategies, and website build process — showing you the thinking, tools, and tactics we use to help dental practices across Australia attract more patients and stay ahead locally.
How The SEO Campaign Works
Gain a clear understanding of how our SEO campaign works, what’s included, and the results you can expect over time. It’s a great starting point if you want to see how we help dental practices grow online through strategic, long-term marketing.
How Google Ads Works
A comprehensive overview of how our Google Ads campaigns are tailored specifically for dental practices. It explains our strategic approach to targeting, ad creation, and ongoing optimisation, aiming to increase patient acquisition and maximise return on investment for your dental practice.
SEO Campaign Timelines
View the timeline of our SEO campaign, detailing each phase from initial setup to long-term growth. It provides a clear roadmap of what to expect at each stage, helping you understand how our SEO efforts will enhance your dental practice's online visibility over time.
How The Website Build Process Works
Learn about our website build process and terms, so you know exactly what to expect from start to finish. It covers timelines, responsibilities, and ongoing support in a clear, easy-to-follow format.
Case Study: SEO and Google Ads
Learn how we increased conversions by 92.36% for a Sydney-based dental practice.
Case Study: SEO
Learn how we increased website traffic from 2.59K to 4.95K in 8 months for a Brisbane-based dental practice.
Frequently Asked Questions
Google Ads
What is Google Ads, and how does it work?
Google Ads is an online advertising platform where businesses pay to display ads on Google’s search engine results pages (SERPs) and other sites within the Google Display Network. You bid on keywords, and when people search for those keywords, your ads appear, potentially driving traffic and conversions.
How do you choose the right keywords for my ads?
We perform detailed keyword research using tools like Google Keyword Planner, combined with insights about your target audience, to find high-intent, cost-effective keywords that match your services.
How quickly will I see results with Google Ads?
Google Ads can start driving traffic to your website almost immediately after your campaign goes live. However, initial performance is often part of a learning phase, where Google’s algorithm gathers data to optimise ad delivery. This phase typically takes 2 to 4 weeks, during which performance may fluctuate.
For more meaningful results—such as improved conversion rates and a lower cost per conversion—a longer commitment is essential. Most businesses begin to see stronger and more stable performance within 3 to 6 months, as campaigns are refined through ongoing testing, bid adjustments, and audience targeting.
For optimal performance, we recommend viewing Google Ads as a long-term investment. Campaigns that run for 12+ months tend to benefit from a larger volume of historical data, which allows for smarter targeting and more efficient budget allocation. This results in better ad placements, higher quality leads, and a more sustainable return on ad spend (ROAS).
Can I do SEO and Google Ads together?
Absolutely. In fact, combining SEO and Google Ads often leads to the best results. SEO builds long-term visibility while Google Ads delivers immediate traffic and data that can inform your SEO strategy.
Search Engine Optimisation
What is SEO, and why is it important?
Search Engine Optimisation (SEO) is the practice of optimising your website to improve its visibility in organic (non-paid) search results. Good SEO increases traffic, trust, and long-term growth by making your site more discoverable on search engines like Google.
How long does it take to see results from SEO?
Unlike Google Ads, SEO is a long-term investment. Most clients start seeing measurable improvements within 3–6 months, with stronger, sustained growth over 6–12 months. We recommend you read our resources under ‘Campaign Resources’.
Do you guarantee page-one rankings?
We don’t guarantee specific rankings—no one can, because Google’s algorithm is dynamic and ever-changing. However, we focus on sustainable strategies that improve visibility, traffic, and engagement over time.
General Questions
Do you provide monthly reports?
Yes. We provide detailed monthly reports including performance metrics, actionable insights, and next steps. You will receive your first monthly report in your inbox on the 10th of every month after your campaign has been live for 30 days.
Is there a contract?
We offer no-lock-in-contracts but recommend a minimum of 3–6 months for Google Ads and 12-18 months for SEO to see a meaningful impact.
Who will be managing my account?
At the start of your campaign, you’ll be assigned a dedicated Marketing Account Manager who will serve as your main point of contact and collaborate closely with the entire Zen Dental Marketing team. The level of communication you receive will align with the package you’ve selected.