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Web Design Best Practices

Are you a dental practice looking to improve your online presence? In today’s digital age, having a well-designed website is crucial for attracting and retaining patients. A website is often the first point of contact between a patient and a dental practice, and it can make or break their decision to choose your practice over a competitor. In this article, we will explore the best web design practices for dental practices to help you create a website that not only looks great but also drives patient engagement and conversion.

A dental chair in a clinic, ready for patients.

Understanding Dental Practice Web Design involves more than just aesthetics. It’s about creating a website that is user-friendly, informative, and optimised for search engines. A website that is easy to navigate and provides valuable information about your practice and services can help build trust with potential patients. Optimising your website for search engines can also help your practice appear at the top of search engine results pages, making it easier for patients to find you. In the following sections, we will delve into the key elements of web design for dental practices, including creating a lasting first impression, developing engaging content, and designing for user experience.

Key Takeaways

  • A well-designed website is crucial for attracting and retaining patients in today’s digital age.
  • Understanding Dental Practice Web Design involves creating a user-friendly, informative, and optimised website that builds trust with potential patients.
  • Key elements of web design for dental practices include creating a lasting first impression, developing engaging content, and designing for user experience.

Understanding Dental Practice Web Design

A dual-monitor computer desk with keyboard for efficient multitasking.

When it comes to dental practice web design, it’s important to keep in mind the unique needs and expectations of your patients. Your website should not only look professional and visually appealing, but it should also be easy to navigate and provide the necessary information for patients to make informed decisions about their dental health.

One key aspect of dental website design is ensuring that your website is mobile-friendly. With more and more people accessing the internet through their smartphones, your website must be optimized for mobile devices. This means that your website should be easy to read and navigate on a smaller screen, with clear calls-to-action and easily accessible contact information.

In addition to being mobile-friendly, your dental practice web design should also prioritize user experience. This includes having a clear and intuitive navigation menu, with easy-to-find information about your services, location, and hours of operation. You may also want to consider including patient reviews or testimonials on your website, as this can help build trust and credibility with potential patients.

When it comes to the visual design of your website, it’s important to strike a balance between professionalism and approachability. This means using a clean and modern design, with high-quality images and graphics that reflect the nature of your dental practice. You may also want to consider using bold or italicized text to draw attention to important information, such as your contact details or special offers.

Overall, dental practice web design requires a careful balance of functionality, usability, and visual appeal. By prioritizing the needs of your patients and focusing on creating a user-friendly experience, you can create a website that not only looks great but also helps grow your dental practice.

Creating a Lasting First Impression

 A modern office with a sleek curved reception desk.

When it comes to designing a website for a dental practice, creating a lasting first impression is crucial. Your website is often the first point of contact a potential patient has with your practice, and it must look professional and trustworthy.

To create a great first impression, start with a clean and modern design. Use high-quality images that showcase your practice and staff, and make sure your website is easy to navigate. Your website should be user-friendly and provide a great user experience for your visitors.

One way to create an eye-catching website is to use bold and contrasting colours. This will help draw attention to important information, such as your contact details and the services offered. Use headings and subheadings to break up text and make it easier to read.

Another important factor in creating a lasting first impression is to ensure your website is mobile-friendly. With more and more people accessing the internet on their mobile devices, your website must be easy to use on a smartphone or tablet.

In summary, creating a lasting first impression on your website is crucial for the success of your dental practice. By using a clean and modern design, high-quality images, and easy navigation, you can create a great user experience for your visitors. Don’t forget to make your website mobile-friendly, and use bold and contrasting colours to draw attention to important information.

Optimising for Search Engines

A dental clinic with green walls and blue chairs.

As a dental practice, you want to ensure that your website is easily found by potential patients. This is where search engine optimisation (SEO) comes in. By optimising your website for search engines, you can improve your search engine visibility and increase your chances of ranking higher on search engine results pages (SERPs).

SEO Fundamentals

To begin with, it is important to understand the fundamentals of SEO. This includes ensuring that your website has relevant keywords, meta descriptions, and title tags. You should also focus on building high-quality backlinks to your website, as this can significantly improve your search engine ranking.

Local SEO for Dental Practices

As a dental practice, you want to ensure that your website is optimised for local search. This means including your location and contact information on your website, as well as creating local business listings on platforms such as Google My Business. By doing this, you can improve your chances of appearing in local search results when potential patients search for dental services in your area.

Building SEO-Friendly Content

One of the most important aspects of SEO is creating high-quality, SEO-friendly content. This means focusing on creating content that is relevant to your target audience and includes relevant keywords. You should also ensure that your content is easy to read and understand and that it includes internal and external links to other relevant pages.

By focusing on these SEO efforts, you can improve your search engine visibility and increase your chances of ranking higher on SERPs. Remember to regularly review and update your website’s SEO to ensure that it remains relevant and effective.

Developing Engaging Content

When it comes to web design for dental practices, developing engaging content is crucial. Your website’s content should be informative and engaging, providing your patients with valuable insights into dental health and your practice’s services.

One way to achieve this is by creating a blog section on your website. Regularly updating your blog with informative and engaging articles about dental health and your practice’s services can help establish your practice as a reliable source of information. You can also use your blog to share patient success stories and testimonials, which can help build trust with potential patients.

Another way to develop engaging content is by incorporating video content into your website. Videos can be an effective way to showcase your practice’s services and introduce your team to potential patients. For example, you could create a video tour of your practice or a video introducing your team members.

It’s also essential to ensure that your website’s content is easy to read and visually appealing. Use headings, bullet points, and bold or italicized text to break up your content and make it easier to read. You can also use images and graphics to make your content more visually appealing and engaging.

Overall, developing engaging content is essential for a successful dental practice website. By providing informative and engaging content, you can establish your practice as a reliable source of information and build trust with potential patients.

Designing for User Experience

When designing a website for your dental practice, it’s important to keep the user experience in mind. A user-friendly website can help attract and retain patients, while a poorly designed website can drive them away. Here are some key factors to consider when designing for user experience:

Navigational Structure

Your website’s navigational structure should be clear and intuitive. Patients should be able to easily find the information they’re looking for, whether it’s your contact information, services offered, or appointment scheduling. Large buttons and clear labels can help make navigation easier.

Responsive Design

With so many people accessing the internet on mobile devices, it’s important to have a website that is responsive and mobile-friendly. This means that the website’s layout and content should adapt to different screen sizes and orientations. A responsive website can improve the user experience and make it easier for patients to access your website on the go.

Accessibility Standards

Designing for accessibility means making your website usable for people with disabilities. This includes providing alternative text for images, using high-contrast colours, and ensuring that the website is navigable using a keyboard. By designing for accessibility, you can make your website more inclusive and improve the user experience for all patients.

Overall, designing for user experience involves creating a website that is easy to use, accessible, and responsive. By considering factors such as navigational structure, responsive design, and accessibility standards, you can create a website that attracts and retains patients.

Building Trust with Patients

As a dental practice, building trust with your patients is crucial for your success. Patients want to feel comfortable and confident in their choice of dental care provider. Here are some web design practices that can help you build trust with your patients:

Testimonials

Including patient testimonials on your website can help build trust with potential patients. Hearing from others who have had positive experiences with your practice can give new patients confidence in their decision to choose your practice. Consider featuring testimonials on your homepage or creating a separate page dedicated to patient reviews.

About Page

Your practice’s “About” page is an opportunity to showcase your qualifications and expertise. Be sure to include information about your education, certifications, and any specialized training or experience. This can help patients feel confident in their ability to provide quality dental care.

Qualifications

Highlighting your qualifications throughout your website can also help build trust with patients. Consider including a section on your homepage that lists your credentials, such as “Board-Certified Dentist” or “Member of the American Dental Association.” This can help patients feel confident in your expertise and qualifications.

In conclusion, building trust with your patients is an essential aspect of running a successful dental practice. By incorporating testimonials, highlighting your qualifications, and creating an informative “About” page, you can help establish a sense of trust and confidence with potential patients.

Showcasing Dental Services

When it comes to web design for dental practices, showcasing your services is crucial. Your website should provide potential patients with a clear understanding of what services you offer and how they can benefit from them.

One effective way to showcase dental services is by using tables. Tables can help organize information clearly and concisely, making it easier for visitors to find what they are looking for. For example, you can create a table that lists the different types of dental services you offer, along with a brief description of each service.

Another way to showcase dental services is by using bold and italic formatting. This can help draw attention to important information, such as the benefits of a particular service or the qualifications of your dental team. For example, you can use bold formatting to highlight the fact that your practice offers sedation dentistry, which can help ease anxiety and discomfort during dental procedures.

In addition to using tables and formatting, you can also showcase dental services through visual elements such as images and videos. For example, you can include a gallery of before-and-after photos that demonstrate the results of cosmetic dentistry procedures. You can also include videos that explain the benefits of certain services or provide a virtual tour of your practice.

Overall, showcasing your dental services on your website is essential for attracting new patients and building trust with your existing patients. By using tables, formatting, and visual elements, you can effectively communicate the value of your services and help visitors understand how they can benefit from them.

Integrating Patient-Focused Features

As a dental practice, it’s important to provide your patients with a seamless and convenient experience. Integrating patient-focused features into your website can help achieve this goal. Here are two key features to consider:

Online Booking Systems

Allowing patients to book appointments online can save them time and make the booking process more efficient for your practice. With an online booking system, patients can schedule appointments at any time, even outside of business hours. This can be especially helpful for patients who work during the day and can’t call to make an appointment during office hours.

To make the most of an online booking system, make sure it’s easy to use and navigate. Your patients should be able to quickly find available appointment times and select their preferred date and time. Consider integrating the system with your practice management software to ensure that appointments are automatically added to your schedule.

Patient Forms and Information

Providing patients with access to important forms and information on your website can also improve their experience. Patients can fill out forms and provide necessary information before their appointment, saving time during their visit. This can also help ensure that all necessary information is collected before the appointment.

Make sure that your website includes clear and concise instructions for filling out forms and submitting information. You may also want to consider providing patients with access to educational materials, such as oral hygiene tips or information about common dental procedures.

By integrating patient-focused features into your website, you can improve your patient’s experience and make your practice more efficient. Consider implementing online booking and patient information systems to streamline your processes and improve patient satisfaction.

Leveraging Social Media Marketing

Social media has become an essential tool for dental practices to reach out to potential patients, build brand awareness, and establish a strong online presence. With the right social media strategy, you can connect with your audience, drive traffic to your website, and increase patient engagement.

Here are some tips to help you leverage social media marketing for your dental practice:

1. Identify your target audience

Before you start creating content for social media, it’s essential to identify your target audience. Who are you trying to reach? What are their interests and pain points? Understanding your audience will help you create content that resonates with them and drives engagement.

2. Choose the right social media platforms

Not all social media platforms are created equal. Depending on your target audience, some platforms may be more effective than others. For example, if you’re targeting millennials, Instagram and TikTok may be more effective than Facebook. Make sure you choose the right platforms for your audience and focus your efforts on them.

3. Create engaging content

To drive engagement on social media, you need to create content that is informative, entertaining, and visually appealing. Use a mix of formats such as images, videos, and infographics to keep your audience engaged. Also, make sure your content is relevant to your audience and provides value.

4. Engage with your audience

Social media is a two-way street. It’s not just about posting content; it’s also about engaging with your audience. Respond to comments and messages promptly and show your audience that you care about their needs. This will help you build a strong relationship with your audience and increase patient loyalty.

5. Measure your results

Finally, it’s essential to measure the results of your social media efforts. Use analytics tools to track your performance and see what’s working and what’s not. This will help you refine your strategy and improve your results over time.

In summary, social media marketing can be a powerful tool for dental practices to connect with their audience, build brand awareness, and drive patient engagement. By following these tips, you can create a successful social media strategy that helps you achieve your business goals.

Maximising Online Presence

As a dental practice, having a strong online presence is crucial for attracting new patients and retaining existing ones. With more and more people turning to the internet to find healthcare providers, it’s important to make sure your digital marketing efforts are up to par.

One of the first steps in maximising your online presence is to ensure your website is user-friendly and easy to navigate. This means having a clean, modern design, clear calls-to-action, and mobile responsiveness. Consider hiring a professional web designer to help you achieve this.

In addition to your website, you should also focus on building a strong digital presence across social media platforms. This includes creating and maintaining profiles on Facebook, Instagram, and Twitter. Regularly posting engaging content and interacting with your followers can help increase your visibility and attract new patients.

Another important aspect of maximising your online presence is investing in digital marketing strategies such as search engine optimisation (SEO) and pay-per-click (PPC) advertising. These tactics can help improve your website’s visibility in search engine results and drive targeted traffic to your site.

Overall, by focusing on your online presence and digital marketing efforts, you can help ensure your dental practice stays competitive and visible in today’s increasingly digital world.

Streamlining the Web Design Process

When it comes to designing a website for your dental practice, it’s important to streamline the process as much as possible. This means tailoring the design to your specific needs and making sure that everything runs smoothly.

One way to do this is by creating a clear plan before you start designing. This plan should include a list of features that you want to include on your website, as well as a timeline for when you want each feature to be completed. By having a clear plan in place, you can avoid any confusion or delays during the design process.

Another way to streamline the web design process is by using templates or pre-made designs. These can be a great starting point for your website and can save you a lot of time and effort. Just make sure that you tailor the design to your specific needs and brand identity.

It’s also important to keep your website simple and easy to navigate. This means using a clear and concise layout, as well as using headings, subheadings, and bullet points to break up the text. You should also use a consistent colour scheme and font throughout your website to create a cohesive look.

Finally, make sure that your website is mobile-friendly. More and more people are accessing the internet on their mobile devices, so it’s important that your website looks good and functions well on smaller screens. This means using responsive design and making sure that all of your content is easy to read and navigate on a mobile device.

By following these web design practices, you can streamline the design process and create a website that is tailored to your specific needs.

Ensuring a Competitive Edge

When it comes to web design for dental practices, standing out in a crowded industry is crucial. Your website is often the first impression potential patients have of your practice, so it’s important to make sure it’s a good one. Here are some tips to ensure your website gives you a competitive edge:

  • Showcase your industry experience: Let potential patients know that you are an expert in your field. Include information about your qualifications, experience, and any awards or recognition you’ve received. This will help build trust and credibility with potential patients.
  • Make it easy to navigate: Your website should be easy to navigate and find the information patients are looking for. Use clear headings and subheadings, and make sure your contact information is easy to find.
  • Use high-quality images: High-quality images of your practice, staff, and facilities can help give potential patients a better idea of what to expect. Make sure the images are well-lit and in focus.
  • Incorporate patient reviews: Including patient reviews on your website can help build trust with potential patients. Make sure the reviews are genuine and highlight the positive experiences patients have had at your practice.
  • Stay up to date: Make sure your website is up to date with the latest web design trends and technologies. This will help ensure your website looks modern and professional and can help give you a competitive edge.

By following these tips, you can ensure your dental practice’s website stands out in a competitive industry and helps attract new patients to your practice.

Fostering Patient Engagement

When it comes to dental practice web design, one of the most important aspects is fostering patient engagement. Engaging with your patients is crucial to building a strong relationship with them and keeping them coming back. Here are a few tips to help you foster patient engagement:

Provide Helpful Information

One of the best ways to engage your patients is to provide them with helpful information. This could be anything from tips on how to maintain good oral health to answers to frequently asked questions. By providing your patients with valuable information, you show them that you care about their well-being and are invested in their dental health.

Make it Easy to Schedule Appointments

Another important aspect of patient engagement is making it easy for patients to schedule appointments. This could involve adding a simple appointment booking form to your website or providing patients with an easy-to-use online scheduling system. By making it easy for patients to schedule appointments, you show them that you value their time and are committed to providing them with the best possible service.

Offer Incentives for Referrals

Encouraging your existing patients to refer new patients to your practice is another great way to foster patient engagement. You could offer incentives such as discounts on future treatments or free dental cleanings for patients who refer new business to your practice. By rewarding your patients for their referrals, you show them that you appreciate their loyalty and are committed to providing them with exceptional service.

In conclusion, fostering patient engagement is essential for any dental practice looking to build a strong relationship with its patients. By providing helpful information, making it easy to schedule appointments, and offering incentives for referrals, you can create a loyal patient base that will keep coming back to your practice for years to come.

Utilising Content Management Systems

If you’re running a dental practice website, you need to make sure that your content is up-to-date and relevant. One of the best ways to do this is by utilising a content management system (CMS). A CMS is a software application that allows you to create, manage, and publish digital content.

One popular CMS for dental practices is WordPress. WordPress is an open-source CMS that is easy to use and offers a wide range of features. With WordPress, you can create and manage your website’s content without any coding knowledge. You can also add new pages, edit existing pages, and publish blog posts with ease.

Using a CMS like WordPress also makes it easier to keep your website up-to-date. You can schedule blog posts and other content to be published at specific times, ensuring that your website always has fresh, relevant content.

Another benefit of using a CMS is that it can help improve your website’s search engine optimisation (SEO). A CMS like WordPress makes it easy to optimise your content for search engines by allowing you to add meta descriptions, meta tags, and other SEO elements to your pages and posts.

In conclusion, if you’re running a dental practice website, it’s important to utilise a content management system like WordPress. With a CMS, you can easily create, manage, and publish content, keep your website up-to-date, and improve your website’s SEO.

Boosting Conversion Rates

As a dental practice, your website should be designed to convert visitors into patients. After all, the ultimate goal of your website is to attract new patients and grow your practice. Here are a few tips to boost your website’s conversion rates:

Clear Call-to-Action

Your website must have a clear call-to-action (CTA) that tells visitors what to do next. Whether it’s scheduling an appointment, calling your office, or filling out a contact form, your CTA should be prominently displayed on your website.

User-Friendly Design

Your website should be easy to navigate and user-friendly. Visitors should be able to find what they’re looking for quickly and easily. A cluttered or confusing design can lead to frustration and a high bounce rate.

Trust Signals

Include trust signals on your website to build credibility and trust with potential patients. This can include testimonials, reviews, and certifications. Visitors are more likely to convert if they trust your practice.

Mobile Optimization

With more and more people using their smartphones to browse the internet, it’s essential to have a mobile-optimized website. A mobile-friendly website is not only easier to navigate but can also improve your search engine rankings.

By implementing these web design practices, you can improve your website’s conversion rates and attract more patients to your dental practice.

Utilising Paid Advertising Strategies

If you’re looking to boost your dental practice’s online presence, paid advertising strategies can be a valuable tool. With the right approach, you can reach potential patients who may not have found you through organic search results or social media.

Google Ads Campaigns

One of the most popular paid advertising platforms is Google Ads. With Google Ads, you can create targeted campaigns that appear at the top of search results pages when users search for specific keywords or phrases.

To get started with Google Ads, you’ll need to create an account and set up a campaign. You can choose from a variety of ad formats, including text ads, image ads, and video ads. You’ll also need to set a budget and bid on keywords that you want to target.

To make the most of your Google Ads campaigns, it’s important to choose the right keywords and create compelling ad copy. You can use tools like Google Keyword Planner to find relevant keywords and get ideas for ad copy. It’s also important to track your results and adjust your campaigns as needed to improve your ROI.

PPC for Dental Clinics

Another paid advertising strategy that can be effective for dental practices is pay-per-click (PPC) advertising. With PPC, you only pay when someone clicks on your ad, making it a cost-effective way to reach potential patients.

To create a successful PPC campaign, you’ll need to choose the right keywords and create compelling ad copy that encourages users to click. You’ll also need to set a budget and bid on keywords that you want to target.

One advantage of PPC advertising is that you can target specific geographic areas, so you can focus your efforts on attracting patients in your local area. You can also track your results and adjust your campaigns as needed to improve your ROI.

Overall, paid advertising strategies can be a valuable tool for dental practices looking to increase their online visibility and attract new patients. By choosing the right platforms and targeting the right keywords, you can create effective campaigns that drive traffic to your website and ultimately help grow your practice.

Maintaining and Supporting Your Website

As a dental practice, having a website is crucial for attracting new patients and keeping your current ones informed. However, just having a website is not enough. You need to maintain and support it to ensure it remains functional and up-to-date.

Regular Maintenance

Regular maintenance of your website is essential to keep it running smoothly. This includes tasks such as updating software, fixing broken links, and optimizing images. You can perform these tasks yourself, or you can hire a professional to do it for you.

It’s important to keep your website updated with the latest software and security patches to ensure it remains secure and protected from hackers. Broken links can be frustrating for users and can harm your search engine rankings, so it’s crucial to fix them promptly. Optimizing images can improve your website’s load speed, which is essential for keeping users engaged.

Technical Support

Technical support is essential for your website, especially if you’re not tech-savvy. Having a reliable technical support team can help you quickly resolve any issues that arise, such as website downtime or broken links.

You can opt for a support package that suits your needs, whether it’s 24/7 support or a more limited package. Having a support team can give you peace of mind, knowing that any technical issues will be resolved promptly.

Content Updates

Regularly updating your website’s content is crucial for keeping it fresh and engaging. You can update your website with new blog posts, patient testimonials, or information about new services.

Updating your website’s content can also help with your search engine rankings, as search engines favour websites that are regularly updated with fresh content.

In conclusion, maintaining and supporting your website is essential for your dental practice’s success. Regular maintenance, technical support, and content updates can help ensure your website remains functional, secure, and engaging for your patients.

Addressing Technical Aspects of Hosting

When it comes to hosting your dental practice website, there are a few technical aspects that you need to consider. Hosting is the process of storing your website files on a server that is accessible to the Internet. Here are some important technical aspects that you should address when choosing a hosting provider.

Uptime

Uptime is the amount of time that your website is accessible to visitors. It is important to choose a hosting provider that guarantees a high uptime percentage, ideally 99.9% or higher. This ensures that your website is available to potential patients when they need it.

Security

Security is another important aspect to consider when choosing a hosting provider. Your website contains sensitive patient information, so your hosting provider must have robust security measures in place to protect your data. Look for a provider that offers SSL certificates, firewalls, and regular backups.

Speed

Website speed is a critical factor in user experience and search engine optimization. A slow website can frustrate visitors and negatively impact your search engine rankings. Choose a hosting provider that offers fast load times and minimal downtime.

Scalability

Your dental practice website may grow over time, so it is important to choose a hosting provider that can accommodate your needs as your website expands. Look for a provider that offers scalable hosting plans that can handle increased traffic and storage requirements.

Support

Finally, it is essential to choose a hosting provider that offers reliable customer support. If you encounter technical issues or have questions about your hosting plan, you need to be able to reach a knowledgeable support team quickly. Look for a provider that offers 24/7 support via phone, email, or live chat.

By addressing these technical aspects of hosting, you can ensure that your dental practice website is secure, reliable, and accessible to potential patients.

Understanding the ROI of Dental Websites

When it comes to running a dental practice, it’s important to understand the ROI (Return on Investment) of your website. Your website is often the first point of contact for potential patients, and it can have a significant impact on the success of your practice. Here are some key points to keep in mind when considering the ROI of your dental website:

What is ROI?

ROI is a measure of the profit or loss that is generated by an investment. In the case of your dental website, the investment is the time and money that you put into designing, developing, and maintaining your site. The return is the revenue that you generate as a result of your website.

How can you measure the ROI of your website?

There are several ways to measure the ROI of your dental website. One common method is to track the number of new patients that you acquire as a result of your website. You can also track the number of appointments that are booked online, as well as the revenue that is generated from those appointments.

What are some factors that can impact the ROI of your website?

Many factors can impact the ROI of your dental website. These include the design and functionality of your site, the quality of your content, and the effectiveness of your marketing efforts. It’s important to regularly review and update your website to ensure that it is meeting the needs of your patients and driving revenue for your practice.

Overall, understanding the ROI of your dental website is crucial for the success of your practice. By investing in a well-designed and effective website, you can attract new patients, increase revenue, and grow your business.

Crafting a Comprehensive Contact Page

Your dental practice’s contact page is a crucial element of your website. It is the primary way for potential patients to get in touch with you and book appointments. Here are some tips for crafting a comprehensive contact page:

Include All Relevant Contact Details

Make sure to include all relevant contact details on your contact page. This includes your practice’s phone number, email address, physical address, and any social media handles you use. You should also consider including a contact form that visitors can fill out to send you a message directly from your website.

Use Clear and Concise Language

When writing the content for your contact page, use clear and concise language. Avoid using jargon or technical terms that visitors may not understand. Instead, use simple language that communicates what you want to say.

Make Sure Your Contact Details are Easy to Find

Your contact details should be easy to find on your website. Consider placing them in a prominent location, such as in the header or footer of your website. You can also create a separate “Contact Us” page that is easily accessible from your main navigation menu.

Provide Information About Your Practice

Your contact page is also a great place to provide information about your dental practice. Consider including a brief description of your services, your hours of operation, and any other important information that visitors may find helpful.

By following these tips, you can create a comprehensive contact page that makes it easy for potential patients to get in touch with your dental practice.

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